For C&I Studios and Exposed PR, the answer was For the Love.
It does make sense. A music festival seemed like a natural fit for a neighborhood that has become Fort Lauderdale's artistic headquarters.
The inaugural music fest launched this past Saturday featured more than 30 live acts, most of them local. The event was an all day affair, starting at noon and continuing till midnight. NW First Ave. was closed off for the day, allowing attendees to romp around in the street. Funky Buddha and sponsors Blue Nun Wines and Naked Turtle provided the alcohol for the evening.
Dozens of musicians occupied three stages. One was located inside C&I Studios while the main stage sat across the street in the C&I outdoor space called the Garden. A third was set up in the middle of the street. The bathroom was really the only place one could go without seeing someone strum a guitar.
Attendance peaked around 9 p.m., when the headliners started going on. But it never reached an uncomfortable capacity and right up until the final song, it wasn't difficult to make your way to the front of the stage.
The whole event was quite ambitious. 30 live acts and a 12-hour festival is a hell of an event to throw, especially considering it was the first time they tried this. It's kind of like a teen showing up to his first date with a bouquet of condoms. You've got to respect the confidence.
Was it too ambitious? Maybe. But it's hard to find the fault in that. After all, if it weren't for ambition, Neil Armstrong would have taken one look through a telescope, shrugged, and said, "Good enough." And live, local music in Fort Lauderdale is never a bad thing. Unless, like, it's a Nazi fundraising event or something. (We can say with 99.9% certainty that no Nazis benefited from For the Love.)