In its few short years of existence, hip-hop blog Golden Underground has proven more dedicated than the rest of the fan-run music sites that proliferate on the web. With an unrelenting fervor for the local rap scene and a discerning ear for regional acts, Golden Underground's brainchild, Boca-bred Christian Hernandez, has the smarts and wherewithal to pull it off. Hernandez not only covers local shows, but he also puts them on himself.
So far, the hustling 20-year old FAU student scraped up enough dough to bring down solid MCs like Brooklyn's Skyzoo and femme fatale Nitty Scott. Last Thursday, Golden Underground teamed up with resurgent Lake Worth rap label Footwork4self Records to throw the first ever Beat Battle. The event pitted area producers against one another, each with a 45 second time limit per rhyme. The homegrown label and savvy blog will join forces once again in a few weeks, for Hernandez's grandest engagement yet; booking off-the-wall rapper Del the Funky Homosapien at Lake Worth's Speakeasy Lounge.
Hernandez is also the promotions director at FAU's student-run Owl Radio, and runs his own hip-hop show, also titled the Golden Underground (Monday nights, from 2 to 4 p.m.). Somehow, this radio DJ, videographer, blogger, and promoter finds the time to make it all happen.
Earlier in the week, New Times snagged a few moments from the always on the go, budding-Russell Simmons type to shoot the breeze about the Del the Funky Homosapien show, his future plans in hip-hop. Hopefully, during the convo, we picked up some time management skills.
New Times: What got you into hip-hop initially?
Christian Hernandez: I was playing, listening, and studying music since the age of seven. I'll be honest, if it wasn't for Google, Wikipedia, and illegal downloading programs like Napster, Limewire, and Torrents, I wouldn't know or own 80 percent of the music I represent today. I definitely think I've been obsessed with finding new music since I was ten or eleven years old. Now, I'm doing it and getting recognition for it. That's pretty awesome.
What separates you from every other hip-hop head with a blog?
I think, the fact that I educated myself on the genre's beginnings, from DJ Kool Herc to Afrika Bambaataa, to Rakim, to A Tribe Called Quest.