After the lyrics are written and the production is done, do you use a demo singer on the track or send it to the artist?
It usually comes down to the relationship I have with either the artist or their managers and A&R. If I have a great and open relationship with them, I can send rough ideas with my vocals. As general advice for producers, I strongly suggest using professional demo vocals for all of their tracks. Find someone who can sing well enough to get the idea across. You only get one shot at getting someone's attention with any song you show them.
Does your creative process get affected by deadlines or input from labels and A&R people? How can you avoid letting these pressure affect the production of the song?
Sometimes it leaves me with more frustration than anything. When there are too many "middlemen" involved, things get lost in translation and nobody is really certain what the artist wants. I usually get the typical "we need hits" response which is a standard industry answer, but still does not really provide any real creative direction.
Let's say the song gets picked up by an artist for released as a single or an album, do you get involved with the release and marketing of the song or leave that up to the label?
When it is an artist signed to a major record label like Interscope, Warner, Sony, etc. they usually handle that part. Lately, I have been working with a lot of independent artists who handle their own releases, tours, media, and more. With those artists, I'll work with them to create a strategy for growing a fan base by using the right type of branding and marketing.
Have any advice for up and coming songwriters, artists, and producers?
Absolutely. Find your niche. Know who you are as an artist, and get ready to put in the hard work. Just because we can access music so easily now, that does not mean you will access fame and fortune easily too. Get some accountability, find someone you can have mentor you and give you the right proper guidance you need.
If anyone is interested in working with you, where should they go?
Anyone who wants to know the ins and outs to making their own music and making it in the industry can check out Beat Academy. I provide the coaching someone will need to learn how to create their sound, master their craft, and achieve the success they are looking for. I have a heart for seeing people live out their dreams in this field because I have been very blessed to live out mine.
What projects are you working on right now?
I'm working with JR Rotem on some records for the rock group 5 seconds to summer, Natalie La Rose, and also just got a record done with Iggy Azalea that'll be out soon. I have a new track coming out with Kygo and Sia that I'm very excited about as well.