In Defense of Lyrikill's Viral Marketing Strategies

Before he was crashing live news coverage to get himself on TV, Lyrikill Dot Com already had a sophisticated viral marketing strategy in place. See the above video of the Lyrikill song "You Done Messed Up" intercut with celebrity gossip photos and titled "Chris Brown Beat Rihanna [Picture Rihanna on Crutches]." It has over 300,000 views on YouTube. That alone probably netted him about 600 iTunes sales.

Most media dismiss

Lyrikill as a stupid rapper from Broward, but the truth is that the

media is just pissed that he's outsmarting them. Even the people

talking shit about him don't seem to notice that by doing so they are

furthering his agenda. Furthermore, his strategic guerrilla tactics

exhibit a solid understanding of the priniciples of marketing and

promotion and have hit web, TV, radio, and print. He has product for

sale, a web site, a phone line, a movement behind him, a team with dance moves, and inter-county alliances with other web-enabled independent artists.

Next move ought to be for some big company like Cheetos or Slim Jim to

hire him for a campaign, but he's probably already thought of that.

Look out for Lyrikill, he's not as stupid as he wants you to think he


KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jacob Katel