Interview With DRO From The 305 | County Grind | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida


Interview With DRO From The 305


DRO is a Miami based hip-hop photographer. He also runs a popular blog and forums at Above is an image he made of Hip Hop/Rock artist Quote. Below is the interview with DRO.

NT: What's your name, what do you do and how'd you get started...

DRO: What up! My name is David Rosario and I also go by "DRO". I'm a portrait and event photographer from down here in Miami and I also own and operate a  Miami-based blog site, The305.Com that covers music, fashion and entertainment from a Miami-perspective. As a photographer, I have shot like black-and-white photos since I was like 13, but my first "official shoot" was when I was like 18, which  was for Pitbull back in early 2003 when he was starting out. And from there and on, I grew into shooting all kinds of hip-hop artists and shooting tons of events in Miami, as well as New York.

NT: What kind of photography do you do, how does that relate to music?

DRO: I primarily do work for a lot of hip-hop artists and I love incorporating as much of Miami as I can into my photography.

DRO (contd.): And Hip-hop culture has always been a passion of mine, so it doesn't

matter what kind of shoot I'm doing, there has to be some kind of tie

to something hip-hop - whether the background, the styling or the

sneakers - it has to have a hint of hip-hop to really be an image I am

proud of. Also, on the more corporate side, I work as an event

photographer (which is a completely different skill) and have shot

events for several Fortune 500 companies, several big concerts and


NT: How long have you had the blog and how many people visit?

DRO: The305.Com has been an active website since October of 2002, and we

actually won the Miami New Times "People's Choice Award" for Best Local

Website back in 2003. We won that less than six months from our original

launch, which at the time was a proud moment for me because the site

was widely accepted immediately and it just happened so fast. But, in

its current form, The305.Com has been set up as a blog for about a year

now. And I'll definitely tell you that as soon as I made into a blog,

the site really grew tremendously to a point that I could never

imagine. The last year or so has definitely opened a lot of doors for

me and has helped me build a lot of relationships. We get thousands of

unique visitors a day, mostly from Miami, but we definitely get

thousands from all over the country as well because we also post a

couple nationally focused stories. Anything I post in regards to Kanye's current girlfriend of the moment,

Amber Rose. I get hundreds or even thousands a people a day just on

those posts alone.

NT: Favorite photoshoot?

DRO: Definitely has to be my "Scarface Remixed" photoshoot, where we

basically took scenes from1983 movie and Miami & hip-hop classic,

Scarface, and remade it by recreating some of the scenes for our

photo shoot. The twist was that the lead character, Scarface, was now a

female in our version. I have to shout Jessie Camacho for being such a

great sport on 12-hour long photo shoot and to Angie Garcia because she

was the creative brain behind the concept and really put it all

together and made it happen. But it was definitely great to see an

idea go from being written on a napkin, to then being published and

seeing it come to fruition right in front of your face. See it here:

NT: Speak to your experience with the site getting shut down over a copyright claim.

DRO: Well, out of nowhere I get this email from GrayZone, Inc saying that I

was infringing on copyrights by posting a Flo-Rida video on The305.Com.

My hosting service also got a copy of the letter and immediately shut

me down to cover themselves from any legal action. The video wasn't

even hosted on my server, it was linked and embedded from a popular

hip-hop video hosting site. So upon all of this happening, I called my

Atlantic Records contact and they had no knowledge of why GrayZone

would send those infringement notices to me and to make a long story

short, they made GrayZone retract and rescind their accusations and

admit fault for sending that original notice by mistake. I basically

came to the conclusion, that these lawyers and watchdog groups, as well

as record labels, need to get with the times and embrace blogs and

websites because if they don't they will pretty much end up losing

millions more in the long run.

NT: What labels or entities do you feel understand the new dynamics of the music business?

DRO: Honestly I'm not sure because I think the music industry is so messed

up right now that everybody is scrambling looking for the quick-fix to

the recent decline of sales and profits. But I can tell you that T-Pain

is definitely ahead of the curve by announcing his Digital Distributed

Record Label, Nappy Boy Digital, because that is definitely the wave of

the future. It just makes sense to do so. I don't know anyone who still

uses a CD Player anymore...seriously. So that is definitely a step in the

right direction.

NT: How do you protect your images from right click save as, or does that even matter to you?

DRO: Usually, as long as someone gives me credit as photographer and

mentions where they got my image from, I'm totally fine with it. As

long as they're not making any profit out of my image(s)...I don't have

an issue. The way I see it...the more my images are out there, the better

it is for me in the long run as far as recognition. But give credit

where its do!

NT: What local underground/independent artists should the people look out for?

DRO: Mayday! and Artofficial are definitely my two local favorites that have

national appeal and are just overall very talented and an extremely

humble group of individuals. I wish them both much success! And

elsewhere in the country, I have to big up WALE, Amanda Diva and Kid

Sister. Those three definitely stay on repeat on my iPod and I

definitely follow their Twitters religiously!!! (Lol)

NT: How can people contract your services?

DRO: Well definitely, if you need a photographer for anything - from hip-hop

artists working on albums, model portfolios, events, family functions,

and even weddings, I am available for hire and I am flexible on any

budget, especially during these economic times. And I know that could

be very helpful to a lot of people. I'm all about making sure everyone

is happy and gets exactly what they need at the end of the day. All of

my contact information (email and phone) is on my website

NT: Any closing words?

DRO: Look out for a couple big projects coming soon from me as a

photographer and from I try to represent what Miami is all

about...all day everyday. And...obviously, check The305.Com daily for the

latest  music,fashion, and random randomness.


KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jacob Katel

Latest Stories