50 Cent Making Appearance for Effen Vodka in Fort Lauderdale | New Times Broward-Palm Beach
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Meet 50 Cent in Fort Lauderdale on Sunday

This Sunday, 50 Cent will be in Fort Lauderdale at the Crown Liquor store at 1030 NE 15th Avenue in Fort Lauderdale to sign bottles of Effen Vodka. He is the spokesperson for the Dutch vodka brand.  The event is billed as "free" but a rep at the Crown store said...
By Deirdra Funcheon
September 4, 2015
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This Sunday, 50 Cent will be in Fort Lauderdale at the Crown Liquor store at 1030 NE 15th Ave. to sign bottles of Effen Vodka. He is the spokesperson for the Dutch vodka brand. 

The event is billed as "free," but a rep at the Crown store said you have to buy a bottle of the vodka to get it signed. A 750 ml bottle is going for $24.99. The woman at the store said the event lasts from noon to 2 p.m., so she suggested arriving at 10:30 or 11 a.m. 

It's worth noting that 50 is visiting the home turf of his rival Rick Ross. Mr. Cent recently declared bankruptcy after losing a court case to Ross' ex-lady friend and baby momma, Lastonia Leviston, who reportedly lives in Pembroke Pines. Years ago, she had made a private sex tape with another boyfriend, who later sold the tape to 50, who then spliced with footage of himself dressed up as her and mocking her. She sued in 2010 and was awarded $7 million damages this summer. Many speculated that 50 declared bankruptcy to avoid paying her. 

The Wall Street Journal reports that he is trying to avoid disclosing to the bankruptcy court how much he is making as the Effen spokesman. He cited a confidentiality agreement as reason for withholding the info. His lawyers said Effen "didn’t provide the rapper any upfront payment other than reimbursement for travel related to appearances to promote the product. They said the rapper only gets paid if sales rise of Effen, which means 'smooth' in Dutch, and added that so far, sales are up." 

When he appeared at a store in the Bronx, the store sold 277 gallons of Effen. Fans in Detroit claimed on Facebook to have bought all the vodka in the store when he made an appearance in the city: 

WE SHOWED UP AND NOT OUT AND BOUGHT ALL THE EFFEN LIQUOR OUT ALL FLAVORS, AND I WANT TO SEE MY PIC 50 THE ONE WITH I WOKE UP LIKE THIS,ALL RED AND WHITE ,LIKE YOU HAD ON RED AND WHITE DAMN YOU LOOKED SEXY. AND HAVE SUCH A GREAT SMILE SIR. THE REAL BALLERS ARE IN DETROIT HOLLA WE SPEND BIG WALKING OUT WITH CASES. 

Meanwhile, 50 is beefing with rappers Diddy, French Montana, and Meek Mill, who promote Ciroc vodka. In a kind of hilarious #VodkaWar,  French Montana shared a video of himself throwing away a case of Effen and 50 responding with his own clip. These rappers... who can keep up? 

SMH you must didn't get the memo. We LIT

Updated: 09-04-2015 11:39 am
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