NoEmotion Goldmask leans forward in his plastic patio chair as he places his Bud Light on the table. He removes the blunt from the side of his ear, places it on the table, where roaches of previously smoked blunts still lie, and picks the bottle up to take a sip.
"Today's a good day," says NoEmotion. "Made some sales, sold some T-shirts."
A consistent figure at local hip-hop events, NoEmotion is hard to miss walking around donning one of his two gold drama masks while handing out posters and cards with lyrics on them. He won't say anything to you while wearing them. He'll just stick his hands out waiting for you to take them.
At first sight you have to ask: "Why is this guy wearing a mask?" And at first listen, "What's he saying exactly?"
His current MF Doom-style was not always a thing. The masks were not a part of his wardrobe, and, by all means, NoEmotion played the role of a typical rapper. But the continuous demands to conform to the standard outline of crafting hits started to wear down the artist.
"I kind of died out of the passion," says NoEmotion. "It was a lot of rules, and I'm a little rebellious in a way, and I just didn't like the whole, 'Where's your hook? Where's you bridge? That's not 16 bars. That's not 32 bars.' And the pressure of spitting your verse perfect, just the pressure of it, I started not to love it anymore."
After coming to this realization, NoEmotion felt the need to create a new identity with a plan of blending hip-hop and comedy.
"I started rocking the mask because I wanted a new face. I wanted a new start. I wanted to look completely different. I wanted a new everything," NoEmotion reveals. "I know I can rap. It's one of the only things I'm really good at besides having sex. I'm only good at rapping and having sex."
His assurance in his lyrical skills and ability to capture listeners' attention is solidified as he raises his arms and shouts, "I'm a genius!" A belief strengthened by comments of admiration from many of his 4,000 Facebook fans.
"It's one of those things, where I started getting called a genius so much, I just started letting my hair grow like Einstein," says NoEmotion, whose hair is about half-way that length.
"Genius" is a great claim. One worth examining. His videos consist of him rhyming in front of Japanese anime and riding in circles on a merry-go-round. He kicks absurd rhymes with each line disconnected with one prior, like, "I saw a Honda Accord crash on my day to work/5 Hour Energy doesn't last 6 hours."