Rick Ross Gets Dumped by Reebok Over Rape Lyric on Rocko's "U.O.E.N.O." (UPDATE with Apology) | County Grind | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

Music News

Rick Ross Gets Dumped by Reebok Over Rape Lyric on Rocko's "U.O.E.N.O." (UPDATE with Apology)

After almost a decade of ribald gangsta rhymes spun from controversial trap lord fan fiction, Rick Ross has finally penned the couplet that critics and fans alike are declaring to be his most offensive ever.

"Put Molly all in her champagne, she ain't even know it," The Bawse recounts on his lone verse on Rocko's now-notorious single, "U.O.E.N.O." The punchline? "I took her home and I enjoyed that, she ain't even know it."

Ross has formally apologized -- or at least formally minced words, but from the looks of the public outcry surrounding the rhyme, and, now, the loss of major corporate endorsements -- it would appear Ricky Rozay's atonement epitomizes the concept of "too little, too late."

Continue on for the apology. 

In a statement released to MTV News, Reebok declared that the rapper had "failed" to uphold the brand's "high standard" and "values."

The letter went on to describe the brand's moral-ethical obligation to release the Teflon Don from his contract due to his exceptional poor taste, particularly with regard to his flippant response to the controversy.

"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse," the statement read. "At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

Thus far, The Bawse has survived feuds with actual drug dealers, beef with cultish gangsta Jews, and the scandalous revelation that he was previously employed as a corrections officer. But Ross may have finally met his match in the form of the P.C. police. And, rightfully so!

Rick Ross issued this apology today: 

"Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it."

--William Roberts (a.k.a "Rick Ross")

KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Matt Preira

Latest Stories