RIP

RIP, the Buzz 103.1 -- Long Live Sexist Radio Formats?

There was a huge online response yesterday that continues today with the news of the Buzz 103.1's sudden exit from FM on Monday and the subsequent switch to Now 103.1 in West Palm Beach. 

With another South Florida rock station erased from the airwaves, there is a petition and a Facebook boycott page and a threat of an occupation. And there are a few who just repeat the familiar mantra "corporate radio still suuuucks!" Someone even quoted Korn.

But there's another strong strain of discontent coming from female Buzz listeners. The news release announcing the format switch includes this language: "Women in West Palm Beach have been searching for an alternative to cluttered, talky radio stations. NOW promises to deliver on this need. Finally, there is a choice that both mothers and daughters can agree on."

I've never taken a feminist theory class, and I've been heavily scolded for never reading The Feminine Mystique, but there's definitely some wonky gender (and race?) politics mixed in with this market-research-motivated shift. "Im sorry but both my mother and I will not be listening to this new "NOW"!!!" writes a commenter named Megan. "We are both equally very mad about this! Bad move for CBS." And she's not alone.

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Reed Fischer
Contact: Reed Fischer