What is an example of the gaudiest personalization you have ever had a client request?
It's hard to say gaudy in the wrap business, because everything is custom. We've done some crazy stuff. I recently wrapped two cars in matte orange. Matte orange is the new matte black.
Before tricking out luxury automobiles, you used to manage a nightclub, right?
I used to run a place in Syracuse called Liquid. That's where I got into house music, throwing raves and parties. It's good stuff to listen to, to kick back and relax.
What kind of music do you listen to in the shop?
I got a handful of kids working for me. So I listen to house, electronic, some dubstep, drum 'n' bass. I got some guys that love Jamaican music. It's definitely an eclectic crowd when we all get together.
So what's on your current playlist?
I'm a big Pandora fan. Swedish House Mafia. I was just listening to Skrillex.
Are you an Ultra Music Festival regular?
I've done a lot of signage for Ultra. [This year,] I was there one night and it was more for work than anything else.
Do you really get a chance to go out anymore?
I'm a single dad with two kids. I've got a soon-to-be 6-year-old daughter and a soon-to-be 3-year-old son. That's pretty much my life. My kids are really involved with my work. They both have iPads, and they both design. They come to the shop and help, meet a lot of my clients. They're very active in what I do.
Why do you think people like wrapping cars?
It's a luxury and a lifestyle. Everybody is different, everybody likes to be different, and in South Florida, everybody likes to stand out. They don't like having the same old silver Mercedes that everybody else does.
Signature Custom Wraps. 100 SW Tenth St., Ste. K, Delray Beach. Visit motorgroup.com or facebook.com/SignatureCustomsFL, or call 954-292-1298.
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