"It finally feels like summer," says a sandal-clad girl to her friend this past weekend at Pitchfork Music Festival in Chicago's Union Park. The friend nods in agreement and sips from his dewy 312 beer, a local favorite.
As a scorching heat wave blanketed most of the country, festival-goers descended upon the tree-shaded venue for the annual event that brings together a near-perfect mix of independent artists, super-cool local and national vendors, and red-cheeked, smiling-faced fans.
Over the three days of the festival, attendees could be spotted roving the modest-sized park with water bottles, melty coconut popsicles, and packages of fresh blueberries in hand. They lounged in the shade, browsed the Chirp Record and Flatstock poster fairs, and danced and cheered at the festival's three stages.
Here in South Florida, our few remaining outdoor music festivals seem to bring out massive unmanageable crowds filled with blank-staring, drugged-out adolescents donning neon and tutus. But at Pitchfork, the mid-sized crowd was eclectic, engaged, and uniformly friendly, despite pressing heat. And, as one might expect from a festival put on by the biggest indie webzine, there was no shortage of funky, edgy, and inspired attire.
From nautical and tropical-inspired threads, to color explosions and asymmetrical 'dos, the people of Pitchfork brought their style A-game. Check out the notes on some of our favorite festival fashion moments.
10. We're on a Boat
On Friday afternoon, temperatures climbed as high as 100 degrees. It made sense, then, that many Pitchforkers chose to channel their inner yachtie and don their finest cool 'n' casual seafaring attire. Florals, floppy fisherman hats, docksiders, and thigh-baring short-shorts were par for the course this weekend.
9. Jelly Goth
Genres are fast becoming a thing of the past. Case in point, this girl. Her cat-eye shades and punchy lips say '50s pinup, while her black pencil skirt and layered, Asian-inspired lace slip reveal a darker side. The pop of pink in her neon jelly sandals adds a fun and approachable element to her look. Plus, it might be black, but it breathes!
8. Seapunk Nymph
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How can you not smile? This saturated sea goddess looks like she arose from the aquamarine waters of some far-off planet, where the sunsets are neon violet and cotton candy clouds rain sheets of glitter. The crown of aqua flowers atop the matching fluffy bouffant made this look extra special.
7. Pretty Pair
Everyone came out for the music and to experience the care-free camaraderie. But great style was what ruled at Union Park.
6. Hippie-punks in Love
Couples at Pitchfork were clearly vibing, donning threads that said, "Yah, we're here together, and we weren't even trying to match." These guys were enjoying a performance by the Breeders when we snapped this pic. We like the nod to the 1960s in the round-rimmed glasses, beaded necklaces, and tribal vest. The big, graphic tattoos and curly Mohawk give their looks an updated feel.
5. Just Your Average Random Shit
What's going on here? Basketball shorts, baseball cap, polyester BibleMan superhero cape, beard? Sometimes, the best looks are the ones we can't explain...
4. Jersey Bros
Bros enjoy good music, too. Here are a couple of them repping in their finest tank-top jerseys (duh). The Nuggets jersey is vintage from 1989. And how about los Bulls??
3. Non-ironic Tees
Be aware: irony is no longer cool. Let's just cut to the chase and keep it real with the messages we're sending via our graphic tees. This guy says the man who took his ticket at the entrance gate took one look at his shirt and exclaimed, "Aw, hell nah! You're about to get beat up." Did he hope to achieve some rabble-rousing with his politically-charged tank top? Maybe a little bit. But at the end of the day, it was all in good fun, and all remained friends.
Rainbow hair. Rainbow jewelry. Rainbow tie-dye, florals, patterns! These girls look like they went swimming in a vat of Kool-Aid or perhaps a pool of melted sherbert, and we like it.
1. Still Got It Swag
They were cool before, and they're definitely still cool now. Check 'em out, yo. This is a style to aspire to. We wanna be like these guys when we grow up.
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