New Times: You seem to have this genuine populist appeal, in that you've cultivated a very devoted group of fans. What do you attribute that to?
Jimmy Stafford: We started out playing clubs and small gigs and literally gaining our fan base one fan at a time. We would play these weekly gigs in San Francisco and our following would grow and grow, but it was so slow that in the early days we literally knew every one of our fans. We would finish a gig and then hang out and have a beer at the bar with members of the audience.
It started out as a very close-knit community at the very beginning before things got bigger and bigger for us and we became a little more detached from our fans. Then the internet happened, things like Facebook and Twitter, and the band developed a website that we were very active on. We would write blogs from the road, and to this day we are very involved with Twitter and Instagram with our fans. We try to make it like they're part of it too, like they're along for the ride with us.
And of course, throughout the years, especially with the last couple of albums, we've begun attracting a younger fan base, and they're computer-savvy, so that they follow us on Twitter anyway.
That seems to be the way bands connect these days.
It's different from when I was a kid. I can't imagine Led Zeppelin or Aerosmith in their early days having been in touch with their fans like we are. I'm not sure it's all a good thing, because it does take away the mystique. Bands like Led Zeppelin and Pink Floyd had such a mystique, and I think if they were tweeting with fans the way we do, that would have diminished that mystique to a certain degree. But it's a different age, and we appreciate our fans, so we like to stay in contact with them as much as we can.
Your songs seem tailor-made to secure that embrace. They're filled with these anthemic hooks that practically beg the audience to sing along. Has that been an intentional tack that you've taken?
I don't think so. Our first album had some darker things on there. It's always the poppy-sounding songs and the more upbeat songs that make it on the radio. I think all of our albums have had the darker and more serious material on the records, and those tend to be my favorite songs.
But it's always the happier, more upbeat songs that radio has gone for, so that's really what the public has mostly heard. They hear "Hey, Soul Sister" and on the same record there's a song "Just Saying Goodbye." Or they'll hear "Drops of Jupiter" and on the same album, there are songs like "Mississippi" and "Let It Roll" that are much deeper but not quite as poppy. "Drive By" and "50 Ways to Say Goodbye" were on the radio instead of "We Were Made for This" or "When the Fog Rolls In." We go there, but radio doesn't.
Didn't you guys put out your first album independently because your longtime label Columbia initially turned you down.
Yup. We always say that they made the right decision... twice. We went to New York, and we were told we would have to do a showcase gig for them, and we weren't great at that showcase. That was back in our partying days, and we had been drinking all day, kind of an early celebration thinking we were going to get a record deal. And we went home empty-handed. We weren't ready when they rejected us, so we made our own record, and a year later, they signed us and they put that record out. At that point, we were ready, and we've been with them ever since.