Rob Van Winkle knows a thing or two about a media blitz. As a matter of fact, there had never been anything like the publicity machine behind Vanilla Ice when he exploded all over America 20 years ago.
Next Monday's appearance on the Tonight Show with Jay Leno will be the newest addition to a list that already includes an interview in the New York Times, spots on several other television talk shows, regular radio gigs, and a big stunt that involved driving a Cadillac through a fireball and into a lake.
(We'd like to think we kicked off this new wave of popularity with this profile, done a year ago, when Rob was just beginning to film his show.)
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Of course, some of the most memorable incidents in Vanilla Ice's history have come on late-night talk shows. Most famous, perhaps -- up there with the "Theirs goes: 'Ding-ding-ding ding-a ding-ding' and ours goes 'Ding-ding-ding ding-a ding-ding dink'" interview and the MTV video smash -- is his colorful appearance on the Arsenio Hall show.