Art

Video: Ace Hood's Seasonally Apt "Hustle Hard"

Deerfield Beach native Ace Hood did not opt to film his "Hustle Hard" video locally. Or if he did, the setting is decidedly somewhere outside South Florida. On a gritty street in Urbanville, USA, Hood weathers the seasons and uses a back-and-forth pan aesthetic to tell his story as the scenes behind him change rapidly with DJ Khaled regularly appearing. According to The 305, a remix video should be coming along shortly too. You might recall that Rick Ross and Lil Wayne hopped on that one.

Gene Kelly made an umbrella an essential accessory long ago, but Hood's got the right idea here.




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Reed Fischer
Contact: Reed Fischer