It's hard to understand why Jah Cure's trajectory hasn't been as strong as many people thought it would be in 2008. He was the hottest name in reggae in 2007 but this year has been sort of a cool-down. In a sense, that's just setting him up for an even stronger 2009.
Here's the video for the song "Hot Long Time" off of Jah Cure's upcoming album, "The Universal Cure." It's unclear when the album is coming out, but if his record label (SoBe Entertainment) want to recoup some money for shooting videos like this, they're going to have to drop it soon.