3. "It helps animals"
The "Pro Blue" Spirit Hoods allow patrons to support the animal depicted in their head gear, with 10% of proceeds going toward, in this case, grey wolves and snow leopards, apparently.
2."It changed my life"
Tucker Gumber, pictured here with his friend Christina, was inspired by his love of the hood to create a spiritual wellness group and a business that does something or other. "The whole adventure started because of a hat," he says adding, "this totally changed my life. The amount of friends I have met because of this is insane." His hood not only changed how he looked, but also who he is. "When I put this hood on I feel like I look like a rock star. Now I don't even need to wear it. I have had a total transformation of myself in just one year."