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Lane Cardwell grew up in Miami, so when the CEO was scouting locations to test changes in his Boston Market restaurant empire, South Florida seemed like the perfect place — but he chose West Palm Beach over South Beach.
“West Palm is a sane Miami,” says Cardwell, who launched changes in ten WPB locations on May 4. Today, the company revealed that the nondisposable silverware and plates, revamped serving stations, and increased on-location staff had produced a double-digit sales increase.
The locations also offer new side dishes and twists on popular favorites. “We’ve added a
loaded mashed potato, and it’s immediately become our most popular side
dish.” Floridians have also been enjoying squash casserole and
Mediterranean green beans, Cardwell says. “It’s a little more
sophisticated way of eating familiar food.”
Each store’s
renovation costs less than $30,000. If the execs like the sales numbers
after 90 days, they’ll tinker with 14 more locations in Broward and
Miami.
Have you been to the new locations? What do you think? Let us know in comments, and check out two more photos below:
