Boston Market's Revamped Test Locations in WPB Equal Big Sales | The Daily Pulp | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

Broward News

Boston Market's Revamped Test Locations in WPB Equal Big Sales

Lane Cardwell grew up in Miami, so when the CEO was scouting locations to test changes in his Boston Market restaurant empire, South Florida seemed like the perfect place -- but he chose West Palm Beach over South Beach.

"West Palm is a sane Miami," says Cardwell, who launched changes in ten WPB locations on May 4. Today, the company revealed that the nondisposable silverware and plates, revamped serving stations, and increased on-location staff had produced a double-digit sales increase.

The locations also offer new side dishes and twists on popular favorites. "We've added a

loaded mashed potato, and it's immediately become our most popular side dish." Floridians have also been enjoying squash casserole and Mediterranean green beans, Cardwell says. "It's a little more sophisticated way of eating familiar food."

Each store's renovation costs less than $30,000. If the execs like the sales numbers after 90 days, they'll tinker with 14 more locations in Broward and Miami.

Have you been to the new locations? What do you think? Let us know in comments, and check out two more photos below:








KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Lisa Gartner
Contact: Lisa Gartner

Latest Stories