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Broward County Encouraging Water Conservation by Treating Residents Like 4-Year-Olds

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It's the dry season, and Broward County is looking to encourage water conservation efforts by offering rebates to residents who buy high-efficiency toilets and other incentives, depending on your city. The goal is to cut water use by 30 million gallons per day -- and officials decided the best way to tell people about it was to send out an animated 30-second puppet show with a weird, cheery news release.


The hero of this "Tale of Water Tragedy and Conservation Triumph" is John Jacob Jingleheimer Schmidt, who lives in Nursery

RhymeLand, where "life is worry-free and the water supply is never-ending." But there is trouble a-brewin' in old RhymeLand. From the news release:

One afternoon, an alarmed John Jacob recognized that there was a drought in his rhyme. Upon further investigation, he concluded that there was a water shortage in many of his dear pals' nursery rhymes as well... 

Clearly, being the leader (after all, people are always shouting out his name), John Jacob decided to show everyone how to save. He retrofitted his home with all of the water-saving devices available!

Low-flow toilet rebate? Got it. Trade out for a water-efficient showerhead? Got it. Free, low-flow faucet aerators? Ohh yeah. Best of all, the J-man now has the lowest water bill on the block.

An advertising representative told us John Jacob will also be making appearances around Broward County to raise awareness about the program; his first one will be on ice at the Florida Panthers game this Friday. We're also told he'll be available for interviews this week, so keep an eye out.

Past the weird nursery rhyme conservation pitch, however, there are actual programs in place to help save water: In addition to the toilet rebate, several cities are offering free faucet aerators and showerheads, with additional programs spread out over the county. Check out ConservationPays.com for more information.

And everybody can benefit from the awesome video:


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