To generate extra buzz about the idea of saving water, Broward environmental officials are trotting out flashy, pun-worthy promotional tools.
Number one -- a plush toilet that prances and poses for pictures.
Number two -- an opportunity for the public to help name the friendly-faced bowl. A prize goes to the winning entry.
The yet-unmonikered toilet guy is the fresh mascot of the Broward Water Partnership, which promotes water conservation and offers incentives, such as rebates for replacing old inefficient toilets with eligible water-saving models. Did you know you could receive $100 for replacing yours? If you are replacing, say, several toilets in a commercial building, you can get up to five rebates.
The mascot is going to be making appearances at local events and festivals. In fact, he already made a splash.
"The Toilet was running around Fort Lauderdale last week, just hanging out,'' said Samantha Baker, water conservation specialist for Broward County. Bystanders snapped photos, and kids ventured over to touch it.
Now it needs a name.
For the contest, applicants need to reside in a region that participates in Broward Water Partnership and be at least 18 years old or have parental permission. To determine which addresses are part of the partnership, go online to ConservationPays.com. The partnership is composed of 19 municipalities and water providers. Fort Lauderdale, Plantation, Sunrise, Deerfield Beach, Pembroke Pines, and various other Broward towns and regions are included.
The prize is a FitBit Charge, an activity and sleep wristband.
Baker shared some of the nicknames already submitted -- Johnny, Loocy, and Flushy. If you want to try to top those, submit ideas by email at email@example.com, or via Twitter by using the hashtag #namethattoilet and tagging @BrowardSavesH2O. And if you're old-school, there's always regular mail at "Name That Toilet Contest," 115 S. Andrews Ave., Room 329H, Fort Lauderdale 33301. Provide your name, address, phone, email, and birthday.
The ideas are due by February 9.
So who is inside that costume?
"A person who will remain nameless," Baker said. "It's me, usually. Or an intern."