Bruce Rossmeyer, Harley-Davidson King, Dies on Hog

Harley-Davidson dealership owner Bruce Rossmeyer, a familiar face in South Florida, died today in Wyoming -- in a motorcycle accident while on his way to the Sturgis motorcycle rally in South Dakota. From the Daytona News-Journal: A family friend said Rossmeyer was riding with several motorcyclists when they pulled out to pass a...

By Bob Norman

July 30, 2009

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Harley-Davidson dealership owner Bruce Rossmeyer, a familiar face in South Florida, died today in Wyoming -- in a motorcycle accident while on his way to the Sturgis motorcycle rally in South Dakota. From the Daytona News-Journal:

A family friend said Rossmeyer was riding with several motorcyclists when they pulled out to pass a recreational vehicle. Rossmeyer was the last in line and was killed when the RV strayed into his lane, hitting his motorcycle...

Rossmeyer, known for giant billboard's featuring his face, a mix between Santa and Hemingway, owned four Harley stores in South Florida, with outlets in Fort Lauderdale, Sunrise, Pompano, and Boca Raton. He bought his first Harley franchise in Daytona in 1969 and in all owned 15 stores, including Destination Daytona, the largest Harley dealership in the world. Click here if you want to read more about his life. He was 64 and is survived by his wife, Sandy; five children; and seven grandchildren.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, New Times Broward-Palm Beach has been defined as the free, independent voice of South Florida — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.

Journalist Bob Norman has been raking the muck of South Florida for the past 25 years. His work has led to criminal cases against corrupt politicians, the ouster of bad judges from the bench, and has garnered dozens of state, regional, and national awards.

Contact: Bob Norman