In what may be a sign that men are no longer curious about the nude female form -- or that the internet exists -- Playboy magazine is struggling to stay afloat financially. Now a Boca Raton company, American Media Inc., has the job of trying to save it.
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The Wall Street Journal reports that AMI is going to handle all the magazine's business operations, except the fun part: editorial. You'll have to pry that department from Hugh Hefner's cold dead hand.
AMI's task is get the magazine back in the black by 2011. Playboy lost $13 million in 2008 and is on track to lose another $9 million this year.
In truth, the magazine's been hurt not just by the internet but by the lad magazines -- Maxim and its ilk -- as well as the growth of other men's magazines, like GQ, Esquire, and Details.
The company is headquartered in West Boca, just south of Yamato Road, near Everglades University.