Can You Be Both Hip AND Controversial?!?

This help wanted ad for editor of the Boston Phoenix made me feel ill. This is the second-oldest alternative weekly in the country and it wants its leader to emulate the "late night guys" on TV? Say it ain't so.

After the jump: What the Phoenix wants from its editor

The ability to infuse the paper with pop cultural values in the same way the late night guys engage their television audiences.

The ability to enhance stories and connect with readers visually: that is with the creative use of photos, graphics, and illustrations.

The desire - and the ability -- to extend our editorial franchise online.

The ability to develop broad concepts that go beyond single focus stories.

Courageous: The ability to be hip AND controversial.

Creative: The ability to attract new readers and re-energize existing ones.

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