With the election less than two months away, Charlie Crist is ratcheting things up by hitting Facebook and Twitter to remind people that he's challenging Rick Scott and he's a man of the people.
Crist has for months now tried his darnedest to contrast his campaign with Scott's megamillions one by incorporating a sort of grass-roots movement through social media.
But it might be backfiring on him now down the stretch run.
If your email address somehow found itself on the Crist campaign mailing list, then you know full well the issue at hand: The Charlie Crist campaign is sending a crapload of emails into people's inboxes asking for donations and pointing out how terrible Scott is. We're talking multiple emails per day every day.
And according to Twitter, people are getting freaking fed up.
Emails that begin with, "FIVE WEEKS, MIKE," and "RIGHT NOW, SUSAN, THE DEADLINE IS TOMORROW" have been coming and coming and coming in droves. Most of the emails are succinct reminders that the campaign needs donations and that voting day is approaching.
Harmless enough -- it's politics, after all. But seven emails a day gets to be kind of a pain in the ass.
On Tuesday, Crist's campaign changed things up a bit and tried to get hip by sending an email from Florida Finance Director Greg Goddard replete with .gifs from the film Jurassic Park and the television show Parks & Recreation.
It was an attempt at being Buzzfeedy with a listicle of why Scott being reelected would be a bad thing. It was clever and original. But in the end, it was just another email asking for money.
And a quick scan through Twitter reveals that people are fed up:
@CharlieCrist STOP bombarding me with emails, you are bordering on harassment, I may have to report you for it.— zizzybob (@zizzybob) October 1, 2014
SEVEN. That's the number of emails I received today from the @CharlieCrist campaign asking for a donation. SEVEN!!!— Anthony Close (@AnthonyClose) October 1, 2014
Ok, seriously, I've gotten *seven* emails from Charlie Crist today. It's like having my own personal stalker.— Tanya (@redsugar) October 1, 2014
If @CharlieCrist doesn't chill with the 3 daily emails I'm changing my voting registration to my NC district— Brian♻ (@Mountain_Dood) September 30, 2014
charlie crist won't stop sending me emails and im mad— tinybaby (@tinybaby) September 17, 2014
charlie crist, you send too many emails— Sheila Bapat (@sheilabapat) May 13, 2014
I'm getting some Charlie Crist campaign emails. I haven't lived in Florida since 2004. And I'm a Canadian citizen. pic.twitter.com/FuqM6IB9Fg— Kim Bhasin (@KimBhasin) April 4, 2014
@CharlieCrist STOP SENDING ME EMAILS— zizzybob (@zizzybob) October 1, 2014
Lawd I wish Charlie Crist would roll his ass on up out my email inbox— ♛ (@MissCieraNicole) October 1, 2014
The race is tight. And while Scott is very much unpopular, that doesn't mean this an automatic lock for Crist.
Mainly because people hate him as much as they hate Scott.
So, Crist may want to settle down with the emails. It's stuff like this that can tip the scales.