Fire Wall? What Fire Wall?

Well, it finally happened. The Sun-Sentinel, WSFL-TV, and the Orlando Sentinel have taken their collective Internet content -- otherwise known as their future -- out of the hands of journalists and given it to marketing chief Jeff Levine.

Here's the announcement, which was sent this morning by Sentinel publisher Howard Greenberg:

Tuesday September 2, 2008

TO: Sun Sentinel Company & WSFL-TV Employees FROM: Howard Greenberg RE: Jeff Levine named VP Marketing and Online Content/Florida

Effective immediately, Jeff Levine has been named Vice President of Marketing and Online Content/Florida. Jeff will oversee the online content strategy for, and In this new role, Jeff will be working closely with Sr. Vice Presidents and Editors Earl Maucker and Charlotte Hall, WSFL-TV Station Manager Allyson Meyers and WSFL-TV News Director Sue Kawalerski. Jeff will also collaborate with Florida sales teams for online product development efforts to maximize revenue generation from our sites. Jeff will continue to oversee our marketing strategy and his direct reports in South Florida remain the same.

Please join me in congratulating Jeff on his expanded role.

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Journalist Bob Norman has been raking the muck of South Florida for the past 25 years. His work has led to criminal cases against corrupt politicians, the ouster of bad judges from the bench, and has garnered dozens of state, regional, and national awards.
Contact: Bob Norman