When a Brazilian ownership group purchased the Fort Lauderdale Strikers earlier this year, they promised to class the place up, add some buzz, and bring some recognition to the constantly-battling-to-stay-relevant NASL team.
Damn if they didn't deliver on that promise quickly.
Brazilian soccer legend and two-time World Cup champion Ronaldo joined the Fort Lauderdale Strikers ownership group last week, and people took notice -- even those who weren't one-hundred-percent sure the Fort Lauderdale Strikers still existed.
So in a sense, mission accomplished, people took notice; Ronaldo is a name. Let's be serious, however -- people will forget about the Strikers tomorrow if they don't continue to get their name in the news.
The Florida Panthers attendance this season has been putrid. The Miami Marlins continue to rank near the bottom of the MLB in attendance, even after building a brand-spanking-new state-of-the-art stadium. Even the Heat and Dolphins struggle at times when the team is struggling.
So how in the world can the Strikers capture a tiny piece of the South Florida entertainment dollar market? It won't be easy, but here are some ideas.