Last week, news broke that Amendment 2 was in serious danger of not getting the necessary 60 percent in order to pass.
And now, with Election Day exactly one week away, another poll says it's still not looking great for medical marijuana legalization.
Gravis Marketing, a PR firm based in Winter Springs, conducted its own automated phone survey and found that 50 percent would vote for the amendment, and 42 would not, with 8 percent still not sure.
According to what Gravis managing partner Doug Kaplan told the Sun Sentinel, this means that medical marijuana will not be legalized.
"Medical marijuana is done," he said.
Just a week ago, a poll conducted by the Tampa Bay Times said that Amendment 2 will fall short.
This is a huge shift from July, when a Quinnipiac poll showed that nearly 90 percent of voters polled said they back the legalization of medical marijuana.
"Almost nine-in-ten Floridians favor legalizing medical marijuana," Qunnipiac's polling page said at the time. That's 9-to-1.
The change could be thanks to the No on 2 campaign, which has been backed by wealthy donors such as casino magnate Sheldon Adelson, who donated $1.5 million of his own money to get the ball rolling in the effort to squash Amendment 2.
Still, United for Care has said its own internal poll sees things a little differently.
"We got our poll numbers back today, and we're at 61 percent," United for Care Campaign Manager Ben Pollara wrote in an email Tuesday. "They threw over $3 million at us, but we're still winning."
No on 2 has used that money to bombard radio and TV air time with commercials warning people of Amendment 2's hidden loopholes.
No on 2's modus operandi has been to hammer home the fear that Amendment 2 would lead to full-on legalized marijuana and even access to marijuana for kids without parental consent, two talking points United for Care has constantly refuted.
"If there was any doubt, the Florida Supreme Court has already ruled that the amendment will only be used in cases of debilitating illness," Pollara told New Times. "The purpose of the amendment is to allow the medical use of marijuana for individuals with debilitating diseases as determined by a licensed Florida physician."
On Monday, United for Care sent a cease-and-desist letter to television stations running No on 2 ads that the Amendment 2 backers say is misleading viewers.
Election Day is next Tuesday, November 4.
Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.