That's an ad from the Super Bowl, when Ed McMahon had only one foot in the grave and Hammer was merely a pitchman for Cash4Gold. Now the semiretired rapper owns an equity stake in the Pompano Beach-based company, according to CNNmoney.com.
It should be noted that Hammer is a better rapper than money manager, which is scary for anyone who's also bet on Cash4Gold's continuing its exponential growth. Hammer suffered through a hellacious bankruptcy in 1997. But he's been slowly, humbly clawing his way back to cultural relevance. His most recent vehicle: Twitter, where Hammer's page currently has more than 1.7 million followers.
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Cash4Gold is so enamored of Hammers that this month it also added to its stable of Mixed Martial Arts fighters, inking a sponsorship deal with James "The Hammer" McSweeney, a kickboxer.