Fool's Gold? Hammer Has Stake in Pompano Gold Trader | The Daily Pulp | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

Broward News

Fool's Gold? Hammer Has Stake in Pompano Gold Trader



That's an ad from the Super Bowl, when Ed McMahon had only one foot in the grave and Hammer was merely a pitchman for Cash4Gold. Now the semiretired rapper owns an equity stake in the Pompano Beach-based company, according to CNNmoney.com.

It should be noted that Hammer is a better rapper than money manager, which is scary for anyone who's also bet on Cash4Gold's continuing its exponential growth. Hammer suffered through a hellacious bankruptcy in 1997. But he's been slowly, humbly clawing his way back to cultural relevance. His most recent vehicle: Twitter, where Hammer's page currently has more than 1.7 million followers.

Cash4Gold is so enamored of Hammers that this month it also added to its stable of Mixed Martial Arts fighters, inking a sponsorship deal with James "The Hammer" McSweeney, a kickboxer.

KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Thomas Francis