4

Microsoft Sued Over Dumb Commercials by Gag-Gift Company With Dumber Commercials

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

Dropping phones in urinals has now led to a lawsuit filed by a Boca Raton gag-gift company.

Cellrderm -- a company that sells patches similar-looking to nicotine patches that are marketed as "cellular abuse aid" -- has sued Microsoft in a U.S. District Court, claiming it ripped off its amateur ads.

The ads from Cellrderm portray a guy dropping his cellphone in a urinal, as well as a guy who won't pay attention to his girlfriend taking off her clothes.

According to Cellrderm, commercials from Microsoft for their Windows 7 Phone ripped off their ads.

"The Microsoft Commercials copy both the sequence of events and the character interplay found in the Cellrderm Commercials, which constitutes infringement of Cellrderm's copyrights," the lawsuit says. "The Microsoft Commercials also copy other copyrightable expression, including but not limited to clothing, gestures, character appearance, camera angles, and other visual elements from the Cellrderm Commercials."

Here are the commercials in question, so you can judge for yourself:

Microsoft's ad:

Cellrderm's urinal video:

Cellrderm's stripper girlfriend video:

Cellrderm is seeking to get some cash out of Micro$oft, as well as an injunction from running the advertisements.


Follow The Pulp on Facebook and on Twitter: @ThePulpBPB.


Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in South Florida.

 

Join the New Times community and help support independent local journalism in South Florida.