Broward News

Rich Ladies Are Mad That Lilly Pulitzer Will Be Sold to the Masses at Target

Target has started a fashion war!

Total basics will soon be able to buy the Lilly Pulitzer brand in the Everyman's department store; it will no longer be sold only at high-end outlets and exclusive boutiques! How will we know who sells Mary Kay?! #SaveLillyPulitzer !!

Wednesday, Target announced that as of April 19, it will be partnering with and carrying the Lilly Pulitzer brand, and holy crap, that did not sit well with the cranky rich-lady population. Some Lilly Pulitzer-brand loyal customers feel it's complete crap that the same dresses they have been paying hundreds of dollars for all these years are now available for less at Target, right there next to the dog food and 12-packs of Mountain Dew Code Red, and they are telling Target about it on Twitter and Facebook.

However, other women are psyched, even predicting that there will be a run on Lilly merchandise as crazed shoppers rush stores to scoop it up, like what happened when Target partnered with Missoni and Jason Wu.

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Ryan Yousefi is a freelance writer for Miami New Times, a lover of sports, and an expert consumer of craft beer and pho. Hanley Ramirez once stole a baseball from him and to this day still owes him $10.
Contact: Ryan Yousefi