Rick Scott Dress Ad Called "Most Sexist Ad of the Year," and for Good Reason

On Wednesday, we told you about the odd online ad from the College Republican National Committee that tries to win over college graduates to vote for Rick Scott by equating happiness and stability to wedding dresses.

Turns out, the CRNC not only made this video for Scott but for several other Republican candidates running for governor in other states.

Still, the ad hit home for many because it highlighted not only the GOP's misguidedness but also Scott's overall record on women's issues -- which has not been great.

And now, the student president for VOX: Voices for Planned Parenthood has sent out a statement to address the weird ad, as has State Rep. Ana Rivas Logan.

See also: GOP Puts Out Ridiculously Horrible Rick Scott Dress Ad to Recruit College Grads

Kara Singletary, president of VOX: Voices for Planned Parenthood at the University of Central Florida, issued a statement via Florida Women Are Watching on Thursday.

"As the Governor of Florida, Rick Scott should be embarrassed by this ad," Singletary says. "It is condescending to mothers, daughters, and women in general, not to mention young people.

"Rick Scott has done more to restrict women's rights and access to health care than any governor in Florida history. The choice in this election couldn't be more serious.

"Frankly, it's insulting for College Republicans to trivialize the issues at stake in this election by comparing our choices for governor with wedding dresses."

The ad, which plays off of TLC's "Say Yes to the Dress," is titled "Say Yes to the Candidate" and features a young woman trying to choose between wedding dresses called "The Rick Scott" and "The Charlie Crist."

But Singletary is not alone. State Rep. Logan, a former Republican who serves District 114 in the Florida House of Representatives, released a statement of her own.

"Rick Scott and Republicans have really outdone themselves today in proving just how out of touch they are with the issues impacting women and Florida families," Logan said in her statement. "As a female who does not equate voting with choosing a wedding dress, I am offended by the Republicans' reliance on sexism to communicate with voters.

"It's not surprising that a candidate who doesn't trust women to make decisions about their bodies and refuses to fight for equal pay would think this is a good way to reach Florida's women. Is this really how Rick Scott thinks women should decide who to vote for?"

Time magazine, meanwhile, called the video "the most sexist Republican ad of the year."

Because the ad is sexist and insulting to women's intelligence, New Times simply called it stupid.

As we noted above, the ad is also being used for other races, including the gubernatorial race in Illinois:

Still, the reason that Scott might be getting most of the blame here -- even though his campaign isn't directly involved with the ad and even though it's running for other candidates outside the state -- is because his record on women's issues is crap.

For example, in 2012, Scott vetoed $1.5 million in funding for 30 rape crisis centers.

At the time, Scott explained his decision as "new funding of $1.5 million would have been duplicative, since, as a state, we already fund sexual violence programs. The state already provides about $6.5 million for rape prevention and sexual assault services."

But Scott's math was a tad screwy. Money was (and is) definitely available for crisis centers and other places women who are the victims of sexual assault can visit for help and counseling. The "programs" Scott referred to are educational programs, which are good but not the same thing as a woman who needs counseling to be able to sit with a professional and other victims and get help.

And then there's his stance on abortion and his desire to overturn Roe vs. Wade in Florida, according to Planned Parenthood.

So the ad may not be directly from Scott, but it definitely nails his attitude toward women.

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Chris Joseph
Contact: Chris Joseph