SeaWorld Entertainment, Inc. are all set to release their fourth quarter and year end 2013 financial results when the market closes on Thursday, at 5:00 p.m. Eastern.
In what is sure to be a spectacle where big wigs talk about how much money they've made even in the face of adversity from protesters inspired by the film, Blackfish, it'll still be a spectacle to behold. If only because it's always fun to watch rich suits act like they've won something. Kinda.
In November, SeaWorld had announced record quarterly earnings, and used the moment to passive aggressively taunt Blackfish protesters.
It'll be an important moment for the theme park's investors to feel good about themselves, despite all the backlash the company has gotten over the film, which exposes the horrors of orcas in captivity.
Of course, SeaWorld only wants to share the news with shareholders who don't feel the need to help rescue orcas, such as PETA, who owns 80 shares in SeaWorld Entertainment but were denied the ability to bring up their idea to create a coastal retirement sanctuary for SeaWorld's killer whales.
SeaWorld cited some arbitrary SEC regulations as to why PETA was denied.
SeaWorld has been fighting back with an all-out PR campaign designed to combat the recent allegations brought on it by the documentary, which has brought a worldwide backlash against the park. Most notably, a handful of headlining performers -- from the Barenaked Ladies to Willie Nelson to Trisha Yearwood -- has canceled shows at the park's annual Bands, Brew & Barbecue music fest.
Meanwhile, the theme park is set to share the conference call with the public on their website, although the public is not allowed to actually participate in said conference call.
No doubt the company will announce that it's made money. Lots and lots of money.
And no doubt they'll use this as an excuse to keep saying that those who protest the theme park are just radical animal rights nuts who are making stuff up.
You can go and watch the conference call on SeaWorld's website and then by banging the "Investor Relations link located on the upper right-hand corner of that page.