The Coalition to Stop Gun Violence has put out an anti-Stand Your Ground ad by reenacting the events of the night George Zimmerman shot and killed Trayvon Martin by using audio from the 911 calls made as the events unfolded.
Real-life audio from that night is played over footage featuring actors portraying the events in what is aimed to be a shocking PSA.
Naturally, the comments on the YouTube page have been disabled.
The idea for the ad comes from producer Floyd Russ, who said he got the idea for it on the night of Zimmerman's not-guilty verdict.
The Coalition to Stop Gun Violence, a nonprofit, raised $5,000 in one week to cover production costs.
The aim of the ad is to move and motivate people to ask legislators to repeal Stand Your Ground laws.
And its goal was to be vivid -- showing the events through the eyes of those who witnessed it firsthand, using the actual 911 audio superimposed over slow-motion, shadowy, dramatic reenactments.
The shock value of the ad is clear, which seems to be the group's purpose -- not so much for the sake of shock alone but to paint a vivid picture of what it sees as a tragedy.
"These are laws that are causing human tragedies, and that's what we are trying to show," said a rep for the Coalition to Stop Gun Violence. "This is something that not only affected the Martin and Zimmerman families but those who either saw or heard the events unfold."
The video can be seen on the group's website, which urges people to sign a petition to have lawmakers repeal Stand Your Ground.
The PSA itself ends with the slogan: "Our laws should protect victims. Not create more."