UPDATE Monday 2/17/14: The parties have settled. Read more from each side here.
NOTE: The Color Run has repsonded. Scroll to end of post for the response, pasted in full.
The Color Run is a race during which people wear white and get paint dumped on them along the course. It's dubbed "The Happiest 5K on the Planet" and its organizers say it's so successful that it has donated $1 million to charity. They have called it "the largest and most well-recognized running event in the world."
Yet, in a lawsuit, The Color Run is whining that it is the victim of a college kid who let the race use one of his pictures on Facebook. The student, Max Jackson, found the run was using his images in its print marketing materials, and dared to ask for compensation. He might have been a little big for his britches asking for $100 grand -- but he didn't really deserve the court case that The Color Run is trying to whomp him with.