Broward News

The Future of Banking Is Volume (Of Pennies)

The following commercial has been getting lots of local airplay:

So let me get this straight: You paid money to air a commercial informing me that you'll change my pennies into dollars for free? Um, thanks, but now I feel guilty. How do you make a profit? Or pay your employees? Your electric bill?

Come to think of it, this business plan reminds me of that bank that aired a commercial one Saturday night in the 1980s.

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Thomas Francis