In his latest think piece, Tribune Co. Chief Innovation Officer Lee Abrams describes the transformation of the company's national cable channel, WGN, into "WGN-America."
"WHY 'AMERICA'? Because there's more to life than Hollywood and Manhattan," Abrams writes. "The channel will speak to Middle America. TV for the average person living in the average community. Interesting and exciting, but on Middle America terms."
He describes the programming as "diverse as America itself."
"From Wrestling to Star Trek to the Beverly Hillbillies," Abrams writes. "All over the road...and proud of it!"
The breadth of America -- pro wrestling and reruns from the '70s. He also describes the station's new look ("America. From the inside out. Capturing the span of America from the urban factory to the small town motel.") and the sound ("Aaron Copeland meets Stevie Wonder meets Garth Brooks."). And he lists WGN's "heroes": John Wayne, Captain Kirk, Baseball, Clint Eastwood, Ronald Reagan, James Earl Jones, and Aretha Franklin.
The piece is in its entirety can be read after the jump.