With voters set to hit the ballots in less than two months, and the medical marijuana initiative polling strong, United for Care is taking it strong to the hoop by releasing it's first thirty second ad for the final push.
The new ad, titled "It Worked," showcases United for Care's message that Amendment 2 allows Florida doctors to recommend the use of medical pot specifically and strictly to patients with debilitating diseases and medical conditions.
This, in stark contrast to the Drug Free Florida folks, who have been hammering the message that passing Amendment 2 would lead to outright pot legalization throughout the state without regulation and alleged loop holes found in the measure.
The United for Care goes on to tell viewers that 23 other states have already voted to legalize medical marijuana, and that the measure is not only keeping the government from meddling with doctor-patient relationships but that the measure is also working in those states.
"Although opponents of Amendment 2 have attempted to muddy the waters, the issue is really quite simple," Campaign Manager for United for Care, Ben Pollara, said via a press release introducing the ad. "Florida physicians should have the option to recommend medical marijuana to seriously ill patients who may benefit from its use without interference from politicians. That is what our campaign is fundamentally about, and I believe the spot successfully conveys that."
"Twenty three other states plus the District of Columbia have already done this successfully," Pollara added. "I believe Florida voters are compassionate and they feel it's time for us to do the same thing right here in our State," said Pollara.
The ad comes at a time when both sides are taking their debate across the state. But, as polls have shown from the beginning, Florida voters are leaning towards passing Amendment 2.
Most major polls beginning early this year have shown the majority of folks leaning toward legalization.
Back in March, a University of North Florida poll showed that 74 percent of Floridians support legalizing medical weed.
Then in May, Quinnipiac University released a poll that found that 88 percent of Florida voters support Amendment 2.
In July, Quinnipiac showed that voters who identified themselves as 65 years old or older support Amendment 2 83 to 14 percent, while the younger demo -- 18- to 29-year-olds -- support it an overwhelming 95 to 5 percent.
Legalized medical marijuana is even highly supported among Republicans. The poll says Republican voters support medical marijuana 80 to 19 percent.
The "It's Worked" as will be running online throughout Florida starting today.