Marijuana

United for Care Sends Cease-and-Desist Letter to TV Stations to Pull Ad

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The ad shows different people with concerned looks on their faces telling viewers that voters should not vote yes because Amendment 2 "is a trick."

"It's not about compassion," one man in the ad says. "It's just about legalizing pot smoking."

The ad goes on to say that medical marijuana would not be "just for serious diseases" and that there would be "no parental control."

"The latest No on 2 advertisement showcases the 'greatest hits' of all the falsehoods medical marijuana opponents have perpetuated throughout the campaign," Ben Pollara, campaign manager at United for Care, said via a news release on the cease-and-desist letter. "If medical marijuana opponents want to try to scare Floridians and run a completely false advertisement, they will be held accountable."

Pollara goes on to point out that the ad features all the talking points from the No on 2 folks since they began their campaign -- particularly the angle of Amendment 2 leading to full-on pot legalization and easy access for children.

"The [ad] showcases the 'greatest hits' of all the falsehoods medical marijuana opponents have perpetuated throughout the campaign," Pollara says. "If medical marijuana opponents want to try to scare Floridians and run a completely false advertisement, they will be held accountable."

Pollara says that, since the No on 2 campaign won't act responsibly, maybe the television stations airing the ad will.

"By law, television broadcasters have a public obligation to refuse to run demonstrably false advertisements," Pollara added. "We strongly believe that No on 2's most recent ad violates this standard."

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Chris Joseph
Contact: Chris Joseph