Two supermarket chains, two marketing slogans, two vastly different directions.
That's the ballad of Publix and Winn-Dixie. One's a clean, well-lighted place to shop, faces always smiling because "shopping is a pleasure."
The other's a dingy refuge where Dinty Moore and Thrifty Maid hide in the shadows, doin' the nasty to an old Beatles song.
The Winn-Dixie chain has long played the underdog, but it's more serious than simple rivalry. According to this article, the public perception of Winn-Dixie invariably involves adjectives like "gross" and "poorly managed."
Yes, there is indeed a wet cleanup in aisle three: from all the tears.
The teaser for the Palm Beach Post story this morning said it all: "One thrives, the other flounders."
The numbers tell the tale: In Palm Beach County, Winn-Dixie is operating 24 stores. Publix has 73.
The following clip shows exactly how ads influencing public perception can tip the ol' vegetable scale when it comes to supermarkets -- after the jump.
KEEP NEW TIMES BROWARD-PALM BEACH FREE...
Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.