This market, featuring all manner of Jewish delicacies, truly lives up to its name. In one deli case, a baker sets out rainbow marzipan bars and rugelach in apricot, berry, and chocolate. Nearby, an employee doles out servings of smoked fish. Bagels are still the hallmark, though — they're baked here hourly, so the smell of the vaguely sweet, aromatic rounds fills the space. Kettle-boiled, then baked, each bagel offers a crispy crust and a chewy interior: These are the New York-style bagels of legend. Nonstandard flavors include veggie, cinnamon crunch, sourdough pecan, and seven grain. Pick up a selection of cream cheeses to go with.