Rumor: Ultra Music Festival Expanding to Three Days in 2011

Photo by Ian WitlenUltra may be expanding to a three-day bender.Word is swirling around that Ultra Music Festival's organizers have decided to expand next year's festival to three days, presumably Friday through Sunday. Supposedly the decision was made after this year's sellout event.We've emailed Ultra's publicists for comment and are...

By Jose D. Duran

April 19, 2010

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Photo by Ian Witlen

Ultra may be expanding to a three-day bender.

Word is swirling around that Ultra Music Festival's organizers have decided to expand next year's festival to three days, presumably Friday through Sunday. Supposedly the decision was made after this year's sellout event.

We've emailed Ultra's publicists for comment and are still awaiting a response.

But word of advice to the festival's organizers: If you want this expansion to go off without a hitch, take our advice and get a little more ambitious and daring with the bookings. This year's lineup left a lot to be desired when it came to progressive acts. If large festivals like Coachella have found success it's because it's ahead of the curve setting trends, not following them.

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Jose D. Duran has been the associate web editor of Miami New Times since 2008. He's the voice and strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's music, entertainment, and cultural scenes since 2006, previously through sites such as MiamiNights.com and OnBeat.com. He earned his BS in journalism with a minor in art history from the University of Florida. He's a South Florida native and will be a Miami resident as long as climate change permits and the temperature doesn't drop below 60 degrees.

Contact: Jose D. Duran

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Twitter: @jose_d_duran