Ellen Dalton informs the Pulp that the Sentinel has killed its "North Palm" edition. Damn, they tried though. Talk about pissing money into the wind. Let Dalton do the talking:
So the Sun-Sentinel has quietly done away with its "Palm North" zoned edition, thus ending a weak foray into the Palm Beach Post's backyard.The important thing to understand is that all the reporters covering the northern part of the county remain in place (though it's a horrible mismatch against the hometown Post) and that they're still covering news up there. What's gone away is the S-S's "cosmetic zoning" -- moving stories around the B-section between its Palm North and Palm South editions in order to create the illusion that they were "covering" more news up north. Another victime of the pre-Sammy Zell cost-cutting, it would seem. (Gotta pay down that bilion-dollar debt, ya know.)
After all their furious marketing and claims that they want to want to "own" Wellington, I bet they don't sell more than 500 paper there and that the Post still OWNS Wellington.
