Hickens also introduced a number of weekly specials such as a Taco Tuesday with 4 gourmet tacos--think chipotle lime pork, pesto chicken, carne asada, and veggie, among others--for $7.50. To coincide with Wednesday's Ladies' Night, he added all you can eat sushi for $19.95 for men, $14.95 for ladies. Monday through Thursday happy hour will not include half-off all apps and Friday's happy hour will feature $5 select flatbreads.
He has also added a number of house-made traditional American favorites like the New York-style Kosher Hot Dog with potato bun and red onion, lobster roll, and warm jelly donuts with raspberry tarragon jelly.
"We reinvented the menu and them from frozen things you can find anywhere to things you can't get anywhere else," said Hicken, "Everything is different. We make everything in-house aside from the bread."
Currently, they are preparing to show off their new stuff at the Riverwalk Burger Battle on May 31.
American Social is located at 721 E. Las Olas Blvd. Call 954-764-7005.
Follow Sara Ventiera on Twitter, @saraventiera.