Complete with a do-it-yourself Bloody Mary bar, a slew of community activists including Mayor Seiler, DJs, and wide assortment of cheeses, Art Serve's newest event Brunch on the Beach was launched at the exquisite Atlantic Resort and Spa in Fort Lauderdale this week.
Though the event does not officially get going until June, we got a sneak peak at what brunch, beach, and art lovers alike can look forward to. If you don't already know what Art Serve is and how it contributes to the arts and to artists in South Florida, Brunch on the Beach is a fun way to find out.
Brunch on the Beach features new brunch specials and meals infused with art. Restaurants participating are Bubba Gump Shrimp Co., Café Del Mar, East End Brasserie, Rock Bar, Sangrias, Spazio, and St. Barts. S3, owned by the same owners as Tarpon Bend and Yolo, is a new restaurant jumping in on the fun. In fact, Jaye Abbate, new president of Art Serve, says that the owner of Rock Bar is devising how to infuse vinyl records, Rock Bar's staple décor, into Brunch on the Beach.
"You're not going to know what you're getting," says Abbate. "It's a great way to showcase local artists...[People will] enjoy [the beach] in a much different way. There may be pop up art, opera singers. [It's] surprising, unexpected, and will make you fall in love with why you moved here or never left."
Abbate came up with the idea after a phone call in July with Ramola Motwani, community activist and Chairwoman /CEO of Merrimac Ventures. After both brainstorming about how to bring art to Saturday Night Alive, where musicians perform at Fort Lauderdale beach, Brunch on the Beach was born.
Because Brunch on the Beach will be happening every Sunday from 10 a.m. to 2 p.m., Abbate is hoping to have tourists stay longer, bringing revenue to the beach as well as exposure to local artists and a stronger, more "vibrant" community. "Art Serve was made 25 years ago because we wanted art and culture to build a stronger community," adds Abbate.
Brunch on the Beach starts in June and will be here only till the second week of August, so be sure to get your grub and culture fix immediately at the start of summer.
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