Artisan for Artisan's Sake | Foodstuff | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

Artisan for Artisan's Sake

I know there's something contradictory about a supermarket chain endorsing artisanal products. By definition, artisanal goods are handmade, minuscule-scale production items. But since Whole Foods Market (1400 B Glades Rd., Boca Raton, 561-447-0000) has always been committed to providing the general public with organic goods and quality produce, I suppose it's really not such a stretch for them to introduce a new product line, AFA Authentic Food Artisan, that comprises small-batch, organic comestibles such as Montebello pasta, Lorenzi balsamic vinegar, and Acquerello carnaroli rice. Each product gets the Whole Foods stamp of approval in the form of an AFA seal. Will it get yours? Decide for yourself -- the market's doing a tasting on Saturday, March 22, from noon till 3 p.m., and again on March 29. After all, when it comes to artisanal goods, once is never enough.
KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jen Karetnick is an award-winning dining critic, food-travel writer, and author of the books Ice Cube Tray Recipes, Mango, and The 500 Hidden Secrets of Miami.
Contact: Jen Karetnick

Latest Stories