It's not like the ice cream chain is giving ice cream away like candy. Imagine if that were the case: the long lines, the costumes, and the possibility of Baskin-Robbins running out of ice cream. The horror.
The promotion is a part of the chain's Celebrate 31 promotion. Other than the ice cream, Baskin-Robbins is introducing its Halloween Oreo cookie cake and a Piñata Pumpkin Patch cake, which looks like a jack-o'-lantern, and it's filled with candy.
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SHOW ME HOW
Baskin-Robbins is holding a contest whereby people will have to guess how many pieces are inside a Piñata Pumpkin Patch cake, a picture of which they'll post on Facebook and Twitter.
They have to tweet @BaskinRobbins with the hashtag #BRCakePromotion or guess on Facebook by commenting on the post. The contest ends on Halloween.
The winner gets $500 worth of gift cards to buy free ice cream cakes for a year. Ten runners-up will get $31 Baskin-Robbins gift cards.
The offer is good at participating restaurants, so you might want to check first before going.