Food News

Ben & Jerry's Sponsors Weekly Ice Cream Run Club in Delray Beach

Running is a great way to both relieve stress and to get fit. Best of all, running requires a minimal investment of a good pair of shoes and can be done anytime and anywhere. It could be the perfect exercise but for one little thing — many people hate running.

But, what if there was ice cream waiting for you at the end of your run? Would that make running all better? The answer, clearly, is yes. Anything — including running — is better when ice cream is involved.

That's why the Delray Beach Running Company's new weekly run club is the most impossibly awesome idea ever. Many running shops host free weekly runs, partnering up with an energy drink or even a beer company for a post-run treat. But the Delray Beach Running Company has partnered with Ben & Jerry's for its weekly runs.

Starting this Wednesday, November 18 and every Wednesday after that, runners will meet at the Ben & Jerry'(s 1155 E. Atlantic Blvd., Delray Beach), with the run starting at 6:15 p.m. sharp. Runners will run at their own pace and choose their own distance on a scenic course that takes you out and back on A1A along the beach. The best part? Every runner will be treated to a free scoop of Ben & Jerry's ice cream in a cup when finished running.

Delray Beach Running Company's co-owner, Megan Steinebach says this is the perfect combination of getting exercise, being social, and eating ice cream with everyone - from hard core runners to couch potatoes — welcome. "Most people will run about three miles, but this is open to runners, run/walkers, and walkers. We have people who run the full four mile course and moms who walk a mile with strollers. Most of our runs are based on being social."

To keep everyone safe, coaches from the Delray Beach Running Company will be on hand to make sure everyone knows the course. They'll even pace people who are interested in upping their running game.

In addition to free ice cream, Pizza Rustica (1155 E Atlantic Ave.) is offering a 20 percent discount on the entire check (including beer) to anyone who participates in the run club and eats pizza afterward.

The Delray Beach Running Company also offers pub runs the last Wednesday of every month. For more information on the pub run, visit 
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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss