| Rants |

Booze Commercial With An Ironic Twist

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

The commercial starts as the usual 30 second spot for booze. Soft music plays as some liquid silk of a libation is pored into a perfect glass.

A narrator with a soft burr (Swedish? Scottish?) says that "for six generations the house of Taman has created an exceptionally smooth experience."

But wait...just when the music (and commercial) would normally stop, the announcer keeps on going. "In Sweden one in five children suffer because of alcohol, eight out of ten public acts of violence are related to alcohol, and 320,000 Swedes are addicted to alcohol. Now, how smooth is that?"

The commercial is an anti-drinking spot by IQ. And it works in its subtlety. We're posting it mainly because we think it's an interesting and new approach to a public service announcement on drinking:

Plus, it's a teensy little reminder that with the holidays comes booze in large quantities.
Drink responsibly and your holidays will actually be much happier - because it's always better to remember whether or not you made out with the office file clerk at the holiday party.  

Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.