California Sexist Ad Campaign Says Milk Relieves Demon PMS Symptoms

For centuries, boyfriends have been searching for a cure to rid their nice girlfriends of their PMS-induced demon tendencies every month.

Thank goodness the California Milk Processor Board has stepped in to solve the problem! Forget chocolate, back rubs, and bubble baths. If your lady unleashes her inner Diablo when you can't read her mind, just hand her some milk and back off!

The board has a website for its new (and extremely sexist) ad campaign: EverythingIDoIsWrong.org, where men can check "current global PMS levels and monitor 'key PMS indicators.'"

Huffington Post has more about the backlash and the campaign's real intent.

Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >