Ethical Eating

Chipotle Hires Willie Nelson to Cover Coldplay for Cultivate Cartoon

In an effort to merge burritos, classic country, and hipster cool (because who hasn't tried that), burrito chain Chipotle Mexican Grill has enlisted ponytailed crooner Willie Nelson to cover Coldplay's The Scientist as the narration to an animated short for The Chipotle Cultivate Foundation.

The film, titled Back to the Start, features a small farmer who turns into a factory farmer who then learns the error of his ways and turns back the clock.

The Chipotle Cultivate Foundation is a nonprofit organization devoted to creating a more healthful and sustainable food supply and to raise awareness on food-related issues.
Recently, the foundation raised $96,000 through its "wrap what you love" campaign for FamilyFarmed.org, which helps independent farmers market to corporations, schools, and restaurants.

The video will play in movie theaters, and Nelson's cover will be available for 99 cents on iTunes, 60 cents of which will go to the foundation.

Here's the video:




Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.
KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss