Food News

Chris "Birdman" Andersen Named Hard Rock Energy Drink's Spokesperson

Chris "Birdman" Andersen, the colorful Miami Heat power forward/center, has been named Hard Rock Energy Drink's spokesperson.

The drink, which comes in two flavors and a sugar-free version, is produced, marketed, and distributed by Enterprise Beverage Group, a majority-owned subsidiary of the Seminole Tribe of Florida.

See also: Hard Rock Energy Drink, Sold Exclusively by the Seminole Tribe of Florida

Andersen, best-known for both his colorful demeanor on court and his colorful tattoos, recently re-signed with the Miami Heat in July.

In a photo shoot for the beverage, held at Fort Lauderdale's C&I Studios, Andersen said the endorsement deal with the rock 'n' roll-themed drink made perfect sense because of his deep association with music. Citing one of his many tattoos, he said, "In my previous life, I think I actually was a rock 'n' roller."

Clean Plate Charlie got a taste of the shoot, which involved beautiful girls, a throne, and a complete tattoo parlor set-up.

Birdman will be featured on promotional ads and billboards for the energy drink, which is available at select convenience stores in South Florida and is slated for large-scale distribution shortly.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss